Abacus Rainmaker

Turn Your Data Into Profit

Home
What Will It Do For Me?
How Does It Work?

What Will It Do For Me?

With Abacus Rainmaker avoid making the 7 most common marketing mistakes

Most firms are making 5 out of the 7 most common marketing mistakes, costing them thousands of dollars and damaging their reputation.

Wasting money on ineffective advertising - P.T. Barnum used to say he was throwing away half of his advertising dollars, he just didn't know which half. Abacus Rainmaker helps you track critical marketing data so you can easily identify which advertising is working and which is wasting thousands per year.
Failing to address the needs of prospects - Are you capturing the information you need to properly diagnose your prospects needs? Abacus Rainmaker gives you the resources to capture the critical data necessary to fine tune your advertising so you convert more prospects into clients.
Missing referral opportunities - Do you have a system that everyone in the office follows for encouraging and getting referrals? With Abacus Rainmaker you'll have a system to stay in contact with you clients and encourage referrals.
Ignoring the sources of client dissatisfaction - We all love to deal with the happy clients but the fact is most unhappy clients can usually be turned around. And when they are, you have a raving fan. If you don't, you have someone that will tell everyone they meet not to do business with you. Abacus Rainmaker helps you capture the critical information you need to identify unhappy clients and what caused them to be unhappy so you can fix it.
Failing to nurture and educate clients - Educating you prospects and clients helps them to see you as the expert. What do you have in place besides a brochure to nurture them? With Abacus Rainmaker track and automate email and letter correspondence, such as newsletters, birthday reminders and holiday cards, to nurture and educate your clients.
Not branding services correctly - Do you stand out in a crowd of law firms or do you look like all the rest? A well branded firm gets more business and higher fees. Abacus Rainmaker gives you the tools to stand out in a crowd. You'll know why people are coming to see you and what they like about you so you can fine tune your marketing message and the image you project.
Not cross-selling or up-selling clients - Do you have a process in place to maintain top of mind awareness with your clients? Do they know of all the different areas you can be of service to them? Abacus Rainmaker helps you capture the critical data that will help you market additional services to your existing clients.