Turn Your Data Into Profit
What Will It Do For Me?
With Abacus Rainmaker avoid making the 7 most common marketing mistakes
Most firms are making 5 out of the 7 most common marketing mistakes, costing them thousands of dollars and damaging their reputation.
- Wasting money on ineffective
advertising - P.T.
Barnum used to say he was throwing away half of
his advertising dollars, he just didn't know which
half. Abacus Rainmaker helps you track critical
marketing data so you can easily identify which
advertising is working and which is wasting thousands
- Failing to address the
needs of prospects - Are
you capturing the information you need to properly
diagnose your prospects needs? Abacus Rainmaker
gives you the resources to capture the critical
data necessary to fine tune your advertising so
you convert more prospects into clients.
- Missing referral opportunities - Do you have
a system that everyone in the office follows for
encouraging and getting referrals? With Abacus
Rainmaker you'll have a system to stay in contact
with you clients and encourage referrals.
- Ignoring the sources of
client dissatisfaction - We
all love to deal with the happy clients but the
fact is most unhappy clients can usually be turned
around. And when they are, you have a raving fan.
If you don't, you have someone that will tell everyone
they meet not to do business with you. Abacus Rainmaker
helps you capture the critical information you
need to identify unhappy clients and what caused
them to be unhappy so you can fix it.
- Failing to nurture and
educate clients - Educating
you prospects and clients helps them to see you
as the expert. What do you have in place besides
a brochure to nurture them? With Abacus Rainmaker
track and automate email and letter correspondence,
such as newsletters, birthday reminders and holiday
cards, to nurture and educate your clients.
- Not branding services correctly - Do you stand
out in a crowd of law firms or do you look like
all the rest? A well branded firm gets more business
and higher fees. Abacus Rainmaker gives you the
tools to stand out in a crowd. You'll know why
people are coming to see you and what they like
about you so you can fine tune your marketing message
and the image you project.
- Not cross-selling or up-selling clients - Do you have a process in place to maintain top of mind awareness with your clients? Do they know of all the different areas you can be of service to them? Abacus Rainmaker helps you capture the critical data that will help you market additional services to your existing clients.
Abacus Rainmaker gives you the tools you need to eliminate these common mistakes and many others.
Call us today at 800-726-3339 to order Abacus Rainmaker and start turning your data into profit.